2011 AIGA Vermont Student Design Challenge
Students were asked to launch a campaign design to increase awareness and participation of school-based community gardens, currently being partially-funded through mini-grants of $1,000 for gardens that combine community participation and student learning, currently being championed by Sen. Bernie Sanders. The main objective was to increase the number of local, school-based community gardens across the state, encouraging the healthy eating and allowing children to participate at a young age in the localvore movement– particularly during the summer months, when gardens are most active yet school is not in session.
DIG VT’s objective is to increase the number of local, school-based community gardens across the state, encouraging healthy eating and allowing children at a young age to participate in the localvore movement--particularly in the summer months, when gardens are most active and school is not yet in session. The logo is meant to appeal to a broad audience with bright and playful colors while still achieving a clean and sophisticated look and feel. With a campaign consisting of traditional print advertisements, digital media such as a website, and a guerilla marketing campaign consisting of placing small bags of seeds at local businesses and handing them out to children in school, DIG VT is sure to increase awareness and get parents and children alike interested in the value of gardening
This piece was chosen as a special mention by the Judges of the competition. Only 3 other special mentions were made along with 2 best in shows.
on exhibition at JDK Design