2012 AIGA Vermont Student Design Challenge
The competition encouraged students to actively engage in design thinking and community building. Vermont students were asked to design campaigns to boost tourism, increase annual visits, lengths of stays and brand awareness for the town of Middlebury, Vt. Each entry will consist of a complete campaign that includes strategy, logo, brand development and other components to be determined by the student.
When developing the identity for Middlebury, I knew I wanted to create something that would appeal to prospective travelers of all ages as well as consist of design elements and type that could be used in outcomes later on. After researching the town I came to realize that Middlebury seems to really pride itself on its interesting historic landmarks and past. The final identity is meant to represent the sense of nostalgia that the town of Middlebury evokes as you pass through it.
This project was chosen by the judges as the 2012 AIGA Vermont Student Design Challenges Best of Show.
The Middlebury website is current live and can be viewed at www.visit-middlebury.com
Poster Images by Ian Durkin